Beijing December 9, Bloomberg news agency reported that the Nielsen Market Research Data show that: Tiger Woods, after coming out of the sex scandal, with Tiger Woods ad gradually in the United States broadcast TV stations and cable television stations gold time to disappear.
Finally a prime-time Tiger Woods ads appear on November 29, which is 33-year-old golfer has done advertisements for Gillette. In the meantime, the weekend sports events, such as NFL football on TV, the Tiger Woods ads are gone. “Last weekend, in these sports, the Tigers no advertising.” Nelson, a spokesman for Allen – Louis (Aaron Lewis) said.
The world’s first on November 27 after a car accident, has been plagued by rumors of infidelity. According to David – Brown Index (Davie Brown Index) shows a star Tiger Woods endorsement ranking dropped from sixth to 24th. David – Brown’s main index measuring a person’s influence on the size of the consumer.
According to Nielsen’s data show that since June has been a total of 15 different tigers ads from appearing on television in prime time. This includes Gillette, Accenture, EA video game as well as the PGA Tour. With the PGA Tour season, the ads are stopped, and all this took place before the events in the Tiger Woods affair. Gillette has a tiger ad also includes baseball player Derek – Kitt (DerekJeter), it is still in the air.
In the aftermath of the accident, Tiger Woods pulled out of my plays host to Chevron World Challenge. That game live vested in NBC. According to “New York Post” reported that, in addition to television host Dan – Hicks (Dan Hicks) announced that Tiger Woods to retire things, they never mentioned the name of Tiger Woods, while the television stations do not have two days of the event broadcast of Tiger Woods to play any relevant ads.
Gillette said that they are on schedule to broadcast advertisements, they are not out of Tiger Woods ads. For the frequency of advertising, they do not comment. The Nike Golf, said they did not change the advertising program. Tiger Woods several other sponsors have also said they did not change a tiger broadcast advertising program, including the EA game, Accenture.
Tiger Woods with a number of large companies are now entered into a contract, including Accenture, PepsiCo’s Gatorade, TAG Heuer, EA video game, P & G’s Gillette. Tiger Woods on the ads go away, Bloomberg news agency tried to interview Tiger Woods agent, Mark – Steinberg (Mark Steinberg), and spokesman for the Green – Geruisipan (Glenn Greenspan), but without success.
“Forbes” magazine estimated that Tiger Woods from the advertising and events per year gained 110 million U.S. dollars in revenue. The magazine also said in the past 12 months (at Time: June 30), Tiger Woods is the world’s fourth celebrity income. In October, he became the first income of more than one billion U.S. dollars of the athletes. “His sponsors will limit his appearance in time.” New York, an advertising brokerage firm’s media investment director Andy – Multi-Qin (Andy Donchin) in an email that “The best thing he can do is to return a golf course. ”
Tiger Woods and the relationship between the sponsors whether maintained depends on several factors, including their contract period, for the brand image to his importance, target customer base, as well as involving the potential to cause much damage.
